Another point that is monopolized by the Internet giants is that they are also providers of identity information. When we open membership on any site, we are confronted with the option of logging in via email or through Google, Facebook, or Apple. When one of these options is selected, the information on the selected platform is automatically used to create the membership, without having to enter the information requested by the platform one by one. Thus, the Internet giants also act as identity providers. If you remember, when logging into the site via Facebook, the logged-in site was able to share through the Facebook profile without consent. While this situation is no longer relevant, it is often associated with similar uncertainty in how data is transmitted, stored and sold. Therefore, although the profile is no longer shared, the data may be used in different areas.
ENS ensures that identity providers are disabled at this point. Because the user who buys an .eth domain name via ENS can link the domain name not only to their crypto wallet but also to their picture or social media. Consequently, the desired conversion for websites is to use the “Connect Your Wallet” option that we often encounter on platforms like Uniswap and Opensea, instead of the login screen as in the image above. This way, the website can get the user’s name through ENS, view the balance, and determine if they have NFT or voting rights in the DAO. In addition, since the data is stored in Ethereum, the user does not have to worry about the security of his/her data. The user who knows what data a website can access through a wallet, can easily hide information he/she wants to keep private. For example, a user who does not want to disclose his/her balance can keep his/her balance in another wallet, which he/she uses anonymously. So, data sharing is under the control of the users rather than the companies and it is safer to rely on the Ethereum network rather than company systems to store user data.
As a result; just as decentralized exchanges and credit platforms have given us financial freedom by allowing us financial access without intermediaries, systems like ENS now serve as a new milestone in the Web 3.0 transformation, allowing us to control our identity online.
Written By: Berkay Aybey
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